Lescure Butter

The art direction and design pay tribute to this exceptional butter by highlighting the importance of each step in the manufacturing process, from breeding to catering. The teams went to meet the farmer in Poitou-Charentes, the butter master in Surgères, and two bakers and pastry makers; while also visiting the Château of the Baron of Lescure and the production plants. Goal: telling the story of the brand through those who shape it. Bonus: new storytelling, films, brand iconography and a dedicated website.

Concept - Art Direction - Website

Art Direction: Camille Peineau / Photographer: Julien Mota / Agency: Omedia Paris / Jerome Hue