Erwin Olaf x Ruinart

A project realised through the eye of the photographer. The idea is to see what the others cannot see and immortalise it by a photography. This is what Erwin Olaf wished to realise in the « crayères » of the champagne’s House Ruinart for their artistic collaboration. The artistic direction of this book of photos is part of the continuity of the raw style of its images in black and white.

Olaf’s original work for the House of Ruinart tells the extraordinary story of Ruinart’s cellars and the thousands of workers who have served the Maison for over a century, through his original lens. The House gave Olaf a ‘carte blanche’ – or, free pass – to explore and create as he pleased. It was this freedom of expression that Olaf was drawn to, alongside the unique light in the cellars – the interplay of light a main feature in Olaf’s work. Olaf shot in black and white, and the result is a series of 26 images that will be touring art fairs around the world.

Art Book - Font - Layout - Print Finishing - Artworking

Agency: Omedia Paris